Helping value chain players to run faster.
Taking on a Billion-dollar problem in BoP-markets
What is it? Data in Use Customer benefit Summary Contact

What is it?

CHEETAH is an acronym for Chains of Human Intelligence; towards Efficiency and Equity in Agro-Food Trade and Haulage.

It amplifies the voice of value chain players (Transporters, Consumers, Growers, Officers from public and private agencies) by allowing them to communicate value chain shortcomings. The app also enables players to tap into chains of horticulture intelligence, which leads to better-informed decisions. This in turn reduces costs and increases profits for businesses, leads to lower market prices for consumers, fairer prices for growers, and better interventions by public and private agencies. CHEETAH is developed by Ujuizi Laboratories, a spin-off company of the Faculty of Geo-Information Science and Earth Observation (ITC), University of Twente (UT), in collaboration with several other partners incl. the European Space Agency (ESA), World Food Programme (WFP), Dutch Ministry of Foreign Aid and Development, and Dutch Ministry of Economic Affairs.


Join CHEETAH and contribute your observations on the Ghanaian roads using our location-aware CHEETAH App! Download from the Google Play Store to get started!


Profit = ƒ(T, H, L, Dur, Rq), with T = temperature, H = humidity, L = Light, Dur = journey duration, and Rq = Road pavement quality.

Dur is provided by Cheetah (crowd-sourced); T, H and L are derived from satellite data (Copernicus Sentinel-4 and MSG-3). Rq is provided by the smartphone motion sensor data (crowd-sourced).
Cheetah Food is obtaining crop-sourcing information from Copernicus Sentinel-2 land cover and crop phenology products. Market price information is partly crowd-sourced augmenting by existing third-party crop market value services.

Customer benefit



Cheetah won the ESA Copernicus Masters! The Copernicus Masters is the global innovation competition at the forefront of Earth observation (EO) data utilization.


Ujuizi Laboratories
Valentijn Venus
+31 (0)6 29072718 (The Netherlands)

Write us at
RAMANI B.V., an Ujuizi HOLDING company - +31 (0)6 29072718 (The Netherlands)